New York, NY (March 10, 2009) – This spring, the Avon Foundation for Women (www.avonfoundation.org) adds “timely” new firepower to the Avon Breast Cancer Crusade Pink Ribbon product collection: a beautiful Avon Crusade watch in silvertone with a fashionable croc-embossed pink strap, pink pearlescent face and pink ribbon in place of the “12” on the dial. The elegant and affordable new timepiece, priced at only $15.00, is available from Avon Sales Representatives and online.

In addition to the new watch, consumers will also find other classic Avon Crusade fundraising products, all priced at $15.00 or less, including the pink ribbon clogs, bubble bath, tennis bracelet, and more, as well as products to raise funds for the Speak Out Against Domestic Violence program (see complete list that follows). The new watch and every item in the collection are perfect as affordable indulgences to enjoy, or as gifts for mothers, graduates, brides, family or friends.

As with the entire fundraising Avon Breast Cancer Crusade product collection, the money raised from sales of the Crusade Pink Ribbon Watch will support access to care and finding a cure for breast cancer, with a focus on helping the medically underserved – an especially important mission in these difficult economic times. With every purchase of the $15.00 watch, Avon returns $2.00 to the cause.

Through the sale of fundraising products alone, the Avon has raised over $89 million since 1992, contributing to the more than $585 million raised worldwide for access to care and finding a cure for breast cancer. Through these total funds, which have been raised in over 50 countries, Avon is proudly the leading corporate supporter of the breast cancer cause.

“Each one of our products plays an important role in mobilizing people around the world in support of causes that are incredibly important to women,” said Carol Kurzig, President, Avon Foundation for Women. “We are proud that through this affordable collection of pink ribbon items we can raise significant funds to help provide access to quality care and support research to eradicate breast cancer.”

For more information on the Avon Crusade watch, or to receive photography or a sample, please contact Susan Heaney, Avon Foundation for Women 212-282-5668 or susan.heaney@avon.com

About the Avon Foundation for Women

The Avon Foundation for Women, a 501(c)(3) public charity, was launched in 1955 with a single scholarship of $400 and has grown to be a leader in the breast cancer and domestic violence causes worldwide. By the end of 2008, Avon philanthropy will have raised and awarded more than $660 million in over 50 countries in support of the mission to improve the lives of women globally. The Avon Breast Cancer Crusade launched in 1992 and focuses on advancing access to care for all, regardless of ability to pay, and eradicating breast cancer. Funds are awarded for breast cancer education and awareness; screening and diagnosis; access to treatment; support services; and medical research. The Speak Out Against Domestic Violence initiative was launched in 2004, focusing on awareness, education, direct service programs and prevention.. More information: www.avonfoundation.org.

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The Complete Avon Foundation for Women Fundraising Product Collection