A global leader in the fight against breast cancer, the Avon Foundation celebrates its 50th anniversary in its mission to improve the lives of women with a focus on the breast cancer cause! This fall, Avon will honor this milestone anniversary with the Walk Around the World for Breast Cancer, a series of Avon breast cancer events in 30 countries linked together in a chain of action to support access to care and finding a cure for breast cancer. The centerpiece of this anniversary celebration is the special fundraising Walk Around the World Pink Ribbon Pin.

The new Walk Around the World Pink Ribbon Pin, the latest Avon "Pink Ribbon" product will raise much-needed funds and awareness for the breast cancer cause. The pin’s unique design consists of a golden globe encircled by a precious pink ribbon, symbolizing a worldwide commitment to the breast cancer cause. Seventy-eight percent of the $3 purchase price will be donated to the Avon Foundation Breast Cancer Crusade.

The Walk Around the World for Breast Cancer begins October 1 2005, kicking off from the New York Avon Walk for Breast Cancer, which is the final of eight Avon walk events in the US this year. Continuing throughout the month of October, the Walk Around the World for Breast Cancer will unite more than 30 Avon breast cancer events worldwide. Breast Cancer survivors will travel from one Avon breast cancer event to the next, passing a special pink “Connection Ribbon” from survivor to survivor, sharing stories of triumph and demonstrating Avon’s global commitment to the fight against breast cancer.

From 1992 through 2004, the Avon Breast Cancer Crusade raised and awarded more than $350,000,000 in over 50 countries worldwide. Funding is awarded to beneficiaries ranging from leading cancer centers to community-based, non-profit organizations. These beneficiaries support five areas of the breast cancer cause: scientific research, education, diagnosis, access to treatment and support services, with a focus on the medically underserved – including minorities, low-income, the elderly and those without adequate insurance.

FUNDRAISING PIN AVAILABILITY
The Walk Around the World Pink Ribbon Pin is available for $3 beginning in late September 2005 and can be purchased through Avon Representatives or online at www.avon.com or www.avonfoundation.org.

About Avon
Avon is the world's leading direct seller of beauty and related products, with $7.7 billion in annual revenues. Avon markets to women around the world through 4.9 million independent sales Representatives. Avon product lines include such recognizable brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance Techniques Hair Care, Avon Naturals, Mark, and Avon Wellness. Avon also markets an extensive line of fashion jewelry and apparel. More information about Avon and its products can be found on the company's web site www.avoncompany.com.

About Avon Foundation
The Avon Foundation is a 501(c)(3) public charity founded in 1955 with the mission to improve the lives of women and their families. Now celebrating its 50th anniversary, the Avon Foundation brings this mission to life through two key areas of focus: breast cancer and women’s empowerment, including economic advancement and the issue of domestic violence. For more information on the mission and programs of the Avon Foundation visit www.avonfoundation.org or call 1-866-505-AVON.