NEW YORK (March 2004) – The tide is finally turning on breast cancer. Today, the league of survivors is more than 2.5 million strong. There has been no single cure or prevention, but thousands of small advances worldwide are together making headway against the disease that according to the American Cancer Society will affect approximately 212,600 people in the U.S. this year.

The Avon Foundation and Radisson Seven Seas Cruises (RSSC) are launching the first-ever "Celebration at Sea," November 13-17, 2004, roundtrip from San Juan, Puerto Rico and calling at St. Barts, St. Kitts and St. Thomas. RSSC guarantees a minimum of 20% of all proceeds will be contributed to the Avon Foundation Breast Cancer Crusade. This four-day "celebration of life" luxury cruise will take place aboard the elite and intimate Radisson Diamond, the world's only twin-hull cruise ship. RSSC was voted "World's Best Small-Ship Cruise Line" in the 2003 Readers' Choice Awards poll by readers of Conde Nast Traveler.

Passengers aboard the ship will enjoy an upscale vacation along with innovative wellness activities and can create their own perfect balance of private time and togetherness with like-minded travelers. The all-inclusive onboard program will feature topics such as: cancer medicine; the science of cancer; answering the question of why; as well as special onboard parties and events; innovative medical and wellness seminars for the mind, body and soul; yoga, Pilates, movement and aquatic therapy; and for men, living and loving after cancer. For additional costs, optional excursions to islands ports-of-call and exceptional spa and beauty treatments are available.

"We are pleased to join with Radisson Seven Seas Cruises for this special fundraising vacation package," said Carol Kurzig, executive director, Avon Foundation. "A celebration of survival theme is fitting for a Foundation that for more than a decade has supported programs that provide care and research for breast cancer. This charity cruise will raise funds to support the development of a novel breast cancer vaccine therapy so that one day we can host a cruise to celebrate a victory over this devastating disease. Until that day arrives, the Avon Foundation remains committed to the fight against breast cancer and to partnering with corporations, organizations and programs worldwide to accelerate progress."

Funds raised through passenger bookings will be awarded to the "Avon Foundation Breast Cancer Vaccine Collaborative," a project involving world class researchers at the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins Medical Center (Baltimore, MD) and the Fred Hutchinson Cancer Center (Seattle, WA). The project developed therapeutic vaccines that are used in combination with other drug therapy, reducing toxicity and promoting the effectiveness of treatment using a combined approach. The first-ever trial in humans of a therapeutic vaccine in breast cancer is now underway with the help of Avon Foundation funds. Additional funds raised through the "Celebration at Sea" cruise will help advance this promising approach to treatment.

"We are delighted to partner with the Avon Foundation and are eager to help fight breast cancer," said Mark Conroy, president and CEO of RSSC. "Our ships provide an elegant yet casual environment for this kind of fundraising initiative and we hope to make "Celebration at Sea" an annual event."

About the Radisson Diamond

• Spacious Sitting Room Staterooms or immense Balcony Staterooms, both with marble baths
• Three lounges with casino
• Full spa and salon
• Pool and whirlpool
• Water sports marina
• Satellite TV and phone, VCR, fridge, terry robes, fruit and flowers in every room
• Exceptional single-seating dining, private cocktail parties and alternate dining venue
• Highest level of service and attention
• Excellent shipboard entertainment

Pricing*
Sitting Room Stateroom, per person $1650.00
Balcony Stateroom, per person $1850.00

*Prices include all meals and activities, gratuities, wine with dinner, and complimentary in-room bar set-up. Prices do not include airfare, or port, handling and security charges. Single bookings available.

Reservations can be made online at www.avoncelebrationatsea.com or by calling (866) 572-7847. RSSC guarantees a minimum of 20% of all proceeds will be contributed to the Avon Foundation Breast Cancer Crusade.

About the Avon Foundation

The Avon Foundation, a 501(c)(3) public charity, was founded in 1955 with a mission to improve the lives of women. The Foundation supports programs that offer economic opportunity and provide care and research for breast cancer in the U.S. and around the world. Funding has been awarded for more than 11,000 grants and scholarships - totaling nearly $200 million - to benefit women and their families, globally. In 2004, expanded programs supporting the issue of domestic violence will be announced. The Avon Foundation Breast Cancer Crusade began in the U.K. in 1992, and has expanded to 50 countries. The focus is on reaching the medically underserved population, with a mission to fund access to care and finding a cure for breast cancer. Funds are raised through a variety of programs, product sales and special events, including the Avon Walk for Breast Cancer series. To date the Avon Foundation Breast Cancer Crusade has awarded more than $300 million to breast cancer research and care organizations worldwide. For more information, visit www.avonfoundation.org.

About Radisson Seven Seas

Chosen as the "World's Best Small Cruise Line" by the readers of Travel + Leisure, and in 2003 by the readers of Conde Nast Traveler magazine, RSSC has earned a leadership role in the 6-star cruise industry. Since the 1992 launch of the Radisson Diamond with her unique twin-hull design, RSSC has pioneered a number of maritime milestones. The Seven Seas Mariner was the world's first all-suite, all-balcony ship featuring the first restaurant at sea with chefs from Le Cordon Bleu® of Paris, the world's most prestigious culinary school. The new Seven Seas Voyager now shares these distinctions. RSSC offers an incomparable program of exploration and discovery to over 300 ports on six continents, including Antarctica. Their luxury vessels are designed for guests numbering in the hundreds rather than thousands. The ambiance on board is personal, individual and accommodating…upscale but not uptight. All ships also share certain distinctions in accommodations, service, dining and amenities, features that are among the many reasons that the World Ocean & Cruise Liner Society has awarded the "Best Cruise Value" in the ultra-deluxe category to RSSC for 12 years in a row. RSSC is part of Carlson Hospitality Worldwide, a global leader in hospitality services encompassing more than 1,690 hotel, resort, restaurant and cruise ship operations in 82 countries. For more information, visit www.rssc.com.