Avon Breast Cancer Crusade Launches Umbrella and a
Cosmetics Case as part of the Second Decade of Raising Funds for Access to
Care and Finding a Cure for Breast Cancer
LOS ANGELES, CA – September 7, 2003 – At the closing ceremony of the Avon
Walk for Breast Cancer, held today at 4:00 p.m. at Universal CityWalk, Kathleen
Walas, president, Avon Foundation, awarded a $1,000,000 gift to John Wayne
Cancer Institute, a nonprofit center for cancer research and education, founded
in 1981 by the family of John Wayne. The gift, which will support a
collaborative effort with Center for Healthy Aging, a community-based
organization, represents a portion of the funds raised by the walkers of the
Avon Walk Los Angeles event. Additional gifts from Avon Walk funds will be
announced in the future.
The Avon Walk for Breast Cancer Los Angeles was the seventh of eight weekend
events taking place through September this year. More than 1,100 women and men
took part in the event, walking 39 miles and serving as crew members to raise
funds and awareness for access to care and finding a cure for breast cancer.
The Avon Walk Los Angeles began early Saturday morning, September 6 at Universal
CityWalk. Until dusk, walkers traveled the route towards the Wellness Village at
Woodley Park in Van Nuys, where participants camped out overnight and enjoyed
relaxing and relevant activities, including yoga, massage and entertainment. The
Village also provided the essentials to keep participants comfortable, including
sleeping tents, hot showers, prepared meals and comprehensive medical services.
A section of the Wellness Village also was open to participants’ friends and
family and the general public. Today, all walkers completed the final 13.1 miles
of the route, returning to their point of origin – Universal CityWalk – for the
closing ceremony celebration. Throughout the weekend, a dedicated all-volunteer
crew cared for the walkers, ensuring their safety and supporting their needs.
About John Wayne Cancer Institute and Center for Healthy Aging
Under the leadership of internationally recognized scientists and clinicians,
John Wayne Cancer Institute is working to improve the medical management of all
cancers, with an emphasis on translational research, combining scientific
discovery with clinical application.
The Avon Foundation gift will support a partnership and program between John
Wayne Cancer Institute and Center for Healthy Aging. This collaboration will
establish education, outreach, screening, diagnostic and treatment care focused
on women over 65, who have more specialized needs. Center for Healthy Aging will
conduct the outreach and education, refer the older women to John Wayne Cancer
Institute for possible research study inclusion and assist with follow-up
services through a volunteer network.
"We are delighted to receive this generous gift from the Avon Foundation,” said
Dr. Armando E. Giuliano, director of the Joyce Eisenberg Keefer Breast Center at
the John Wayne Cancer Institute. "Since aging is a major risk factor for
developing breast cancer, this program is so important to improving quality of
life for these women. Older women often receive fewer treatment options, less
than adequate care, or treatment regimens not best suited to result in cures.
This funding will allow us to enhance our ability to reach these older women
with access to life-saving health services and quality treatment and care.”
"Thanks to the Avon Foundation, we will have the opportunity to utilize our
expertise in community outreach, education and counseling to better serve the
needs of older women with breast cancer”, said Dr. Monika White, president/CEO
of Center for Healthy Aging. "We are excited about the collaboration with John
Wayne Cancer Institute on this important project.”
"We are pleased to provide medically underserved women, especially this mature
group, in Los Angeles and throughout southern California with quality breast
cancer care, treatment and support,” said Kathleen Walas, president, Avon
Foundation. "For as long as there is a need, Avon is committed to funding access
to care for all women and finding a cure for breast cancer.”
The Avon Foundation Breast Cancer Crusade provides funding to breast cancer
research and care organizations in Los Angeles and nationwide, such as Olive
View UCLA Medical Center, Iris Cantor Breast Imaging Center at UCLA Medical
Center and the YWCA of Orange County.
About the Avon Walk for Breast Cancer
The Avon Walk for Breast Cancer is a series of outdoor, non-competitive
fundraising events structured for all fitness levels, offering participants a
choice of completing a marathon walk (26.2 miles) or a marathon and a half (39.3
miles) over a weekend. 2003 walkers are required to raise a minimum of $1,750 to
participate, and are fully supported by an all-volunteer crew. 2003 national
sponsors include: FIJI Water, health magazine and RYKÄ, footwear for women.
The Avon Walks are produced by the Avon Foundation, a 501(c)(3) public charity,
which also manages and disburses the funds raised. All 100% of the net proceeds
from the Avon Walks are returned to the breast cancer cause nationwide to
support breast cancer awareness, screening and diagnosis, treatment, support
services and scientific research. Beneficiaries range from leading cancer
centers to community-based non-profit breast health programs, with a focus on
reaching the medically underserved and a mission to fund access to care and
finding a cure for breast cancer.
For more than a decade, the Avon Foundation Breast Cancer Crusade has been
raising significant funds and awareness for the breast cancer cause. In 10
years, the Avon Crusade has returned an unprecedented $250,000,000 to breast
cancer research and care organizations worldwide. Funds are raised through a
wide variety of special events, product sales, walks, runs, concerts and other
cause-marketing initiatives worldwide.
2003 Avon Walk for Breast Cancer Event Schedule (in chronological order):
| Washington, D.C., April 26-27 |
San Francisco, CA, June 28-29 |
| Boston, MA, May 3-4 |
Portland, OR, July 12-13 |
| Cincinnati, OH, May 17-18 |
Los Angeles, CA, September 6-7 |
| Chicago, IL, June 7-8 |
New York, NY, September 20-21
|
2004 Avon Walk for Breast Cancer Event Schedule (in chronological order):
| Washington, D.C. |
May 1-2, 2004 |
| Boston, MA |
May 15-16, 2004 |
| Chicago, IL |
June 5-6, 2004 |
| San Francisco, CA |
July 10-11, 2004
|
| Los Angeles, CA |
September 11-12, 2004
|
| New York, NY |
October 2-3, 2004
|
To register to walk or crew, or to pledge financial support for the Avon Walk
for Breast Cancer, visit
www.avonwalk.org or call 1-877-WALK AVON for more information.
Media Contact:
Susan
Heaney Avon 212-282-5668 |
Tracey Warshaw
AVON 212-282-5664 |
Don Rashid Stroger Hospital
312-633-7401 |
Media Hotline: 1-888-AVON-411