James C. Wei, Senior Vice President, Asia Pacific, has full profit-and-loss responsibility for Avon’s operations in a region that includes Japan, Taiwan, Australia, and India.

Previously, Mr. Wei was Vice President, New Markets and Strategic Planning, Asia Pacific. In that position, he was responsible for developing and implementing Avon’s business strategies, overseeing the entry into new markets such as Vietnam, and identifying new platforms for growth in Asia.

Mr. Wei joined Avon in 2003 as Regional Vice President, Strategic Planning, Asia Pacific. Before joining Avon, Mr. Wei spent 19 years at Procter & Gamble where he rose to become Vice President and General Manager of Procter & Gamble Greater China, overseeing the company’s US$1 billion health and beauty care business in that region. He played an instrument part in the development of the business model for Greater China SKII (Procter & Gamble’s prestige beauty brand), Crest, and China Olay. Prior to that role, Mr. Wei held positions of increasing responsibility in marketing for Procter & Gamble in Europe, the U.S. and Asia, and was credited with the creation of the Pantene Pro-V global business model.

Mr. Wei serves on the Board of Directors for Li Ning Company Limited, one of the leading sports footwear, apparel and accessories brand enterprises in the People’s Republic of China. He holds a B.S.E.E from National Taiwan University and an M.B.A. from the University of Chicago.