

Geralyn R. Breig, Senior Vice President and President, North America, is responsible for Avon’s business performance in North America, which includes the United States, Canada, Puerto Rico & the Dominican Republic. She has full profit-and-loss responsibility for Avon’s operations in that geography. Ms. Breig directly oversees strategy, finance, marketing, communications and human resources for the region, as well as the U.S. Sales Organization. She is a member of the Avon Executive Committee, and reports to the Chairman & CEO of Avon Products, Inc.
Ms. Breig joined Avon in December 2005 as Senior Vice President & Global Brand President responsible for Global Marketing, including Research & Development.. In that role, she established the Global Marketing Business Unit for Avon, globalizing all product innovation, advertising, and media activities and significantly transforming and contemporizing the Avon brand. Under Ms. Breig’s leadership, Avon launched its first truly global advertising campaign, and the company’s global alliance strategy and portfolio of designer, celebrity and equity partnerships was established.
Prior to joining Avon, Ms. Breig was President, Godiva Chocolatier International, a division of the Campbell Soup Company, where she managed a business portfolio spanning 85 countries and multiple sales channels. In that role, she was responsible for upgrading the product line, enhancing store productivity, improving creative and dramatically increasing supply chain efficiencies to fund growth initiatives.
Before her role with Godiva, Ms. Breig was Vice President of Marketing for Campbell Soup’s Pepperidge Farm division, and before that she was Vice President of Marketing for the company’s Biscuit Division. Ms. Breig joined Campbell Soup in 1995 as Vice President, Strategy and Business Development, Pepperidge Farm.
Earlier in her career, Ms. Breig spent nine years at Kraft Foods where she held increasingly responsible positions in marketing. She began her career in marketing in the Beauty Care Division of Procter & Gamble.
Ms. Breig serves on the Senior Management Committee of the Association of National Advertisers (ANA). She is a member of the Global Effie Advisory Board which governs the Effie awards for outstanding achievement in advertising presented by the American Marketing Association (AMA), of which she has been a recipient. Ms. Breig is also a director of The Fragrance Foundation, and a former member of the Young President’s Organization.
In 2000, Ms. Breig received the “Mothering That Works” award from Working Mother magazine, and in 1997, she was named “Marketer of the Year” by Brandweek magazine.
Ms. Breig holds a B.S. in Economics magna cum laude from The Wharton School of Business at the University of Pennsylvania.