Direct selling is a type of sales channel where products are marketed directly to customers, eliminating the need for middlemen – wholesalers, advertisers and retailers. Direct selling can be conducted one-on-one, in a group or party format, or online. At Avon, the "direct" part of direct selling also refers to the personal component of this sales channel; it’s about building relationships with people and offering them a high level of service and personal attention.
Benefits of Direct Selling
What makes direct selling such an attractive career option is the flexibility it offers. Those who engage in direct selling are independent contractors who determine how much time and energy they want to invest in their businesses. They set their own hours, and define and control their work-family life balance. An Independent Sales Representative is her own boss. Direct selling is also a way to own a business with a minimal capital investment.
Direct Selling the World Over
According to the World Federation of Direct Selling Associations (WFDSA), 96 million people, roughly the population of Vietnam, are part of the global, direct-selling sales force. Direct sellers around the world have more than $178 billion in sales annually.