Though regulatory requirements differ among the more than 100 markets in which Avon conducts business, the company maintains a single Global Product Safety Standard for the nearly 1,000 beauty products developed in Avon labs every year. Through this commitment, Avon is proud of its safety record.
When evaluating a new cosmetic or personal care product, the scientists of Avon's Product Safety and Integrity team based in Suffern, N.Y. (U.S) conduct a thorough evaluation to determine safe and effective ingredients as well as the appropriate concentrations of every ingredient. The safety evaluation process includes the following steps:
To read about Avon's position on the Precautionary Principle.
During the research and development (R&D) phase, Avon also evaluates the potential environmental impacts of a product. In 2009, Avon formally assembled its "Green Team," a group of Associates representing various areas of R&D, to explore the evolving landscape of sustainability in the cosmetic industry.
An important first step was meeting with Avon suppliers to learn how each supplier defines "sustainability" for ingredients, and to identify which suppliers (self-declared) offer ingredients a reduced environmental impact. The Green Team compiled and maintains this database for use when exploring ingredient options that may help further reduce the environmental impact of Avon products.
Avon is known for its leading efforts to eliminate animal testing. On June 2, 1989, Avon became the first major cosmetic company to announce a permanent end to animal testing on all Avon-manufactured products. Avon independently substantiates the safety of its products without any animal testing.
In place of animal testing, Avon's safety evaluation process uses data from in-vitro tests (non-animal test tube/cell culture methods) or clinical tests (on human volunteers), and references any existing external animal-testing data. Avon does not require its suppliers to conduct animal testing on raw ingredients or finished products.
Avon has for decades worked to advance alternatives to animal testing, partnering with scientific organizations, other cosmetic companies and trade organizations such as the Personal Care Products Council.
Avon will conduct animal testing when required by law, at the request of government health or medical authorities, and only after having first attempted to persuade the requesting authority to accept non-animal test data. In 2011, less than 0.3 percent of the more than 9,000 products sold by Avon were tested as required by law in a small handful of countries. Avon's goal is to get this number to zero.
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