In times of major natural disasters and emergencies, Avon and the Avon Foundation for Women extend their commitment to women by helping them and assisting their communities with support for relief and recovery efforts. A special focus is placed on the mission areas of breast cancer and domestic violence as well as helping women and girls. Funding for the relief efforts include direct donations from Avon Products, Inc., as well as fundraising through global mobilization of Avon's network of Sales Representatives.
From 2001 through 2010, Avon and the Avon Foundation raised and donated nearly $19 million to areas affected by natural disaster or other emergencies, starting with response to the terrorist attacks in New York City in 2001 and including events such as Hurricane Katrina and the earthquakes in China and Haiti. In 2010, Avon Products, Inc. contributed $2.1 million to the Avon Foundation to support disaster and emergency efforts, as well as in-kind donations of products, to aid victims of the earthquake in Haiti.
For the Haiti relief efforts, Avon Products Inc. made an initial $1 million donation to the Avon Foundation to support relief efforts, divided between the American Red Cross and Doctors Without Borders.
Avon North American Sales Representatives raised more than $1 million more through sales of the popular Skin-So-Soft products and online direct donations. Four grants were made with the funds raised, including funding for Partners in Health to support the development of a breast cancer program and MADRE to launch a new women's center for victims of violence.