In 1992, Avon launched the Avon Breast Cancer Crusade, and today Avon is proudly the largest corporate supporter of the breast cancer cause, with more than $700 million raised and awarded globally through the end of 2010. Avon is proud to build awareness and raise funds through global mobilization created by a network of fundraising events produced by Avon and the Avon Foundation, and sales of unique pink ribbon products by Avon Sales Representatives in more than 50 countries. Avon donates proceeds from the fundraising Pink Ribbon product sales, ensuring the maximum amount supports the cause, and through 2010 more than $265 million in net proceeds has been raised globally through the sale of Avon fundraising Pink Ribbon products.
To drive awareness and education, all Avon pink ribbon products sold in the U.S. come with an educational Breast Health Resource Guide brochure, which is also available online at no cost.
The Avon Breast Cancer Crusade goes beyond grant-making. It has built a network of programs that cover the full spectrum of the breast cancer cause - from access to care to finding a cure - with a special focus on helping the medically underserved, including the disadvantaged, elderly, minorities and those without adequate insurance. Grants for research focus on the cause of breast cancer and ways to prevent it.
The Avon Foundation partners with hundreds of experts and organizations to maximize the impact of the funds raised. Grants are awarded through a competitive process for research that may someday lead to prevention or a cure; outreach and education; screening and diagnostics for early detection; improved access to quality care for all; and support services. The hundreds of grant recipients include a wide range of organizations and institutions, including local nonprofit breast cancer programs, which receive funds plus technical support from the Avon Breast Health Outreach Program, and leading cancer centers that drive research and patient care. The Avon Foundation has created and funded eight Avon Foundation Breast Centers in the U.S. Additional countries such as Brazil and the Philippines have created comprehensive breast cancer care at leading medical centers.
As just one metric of impact, through the end of 2010, more than 14 million women around the world had received free breast cancer screenings as a result of Avon's breast cancer programs, helping improve rates of early detection and survival.
The Avon Breast Cancer Crusade includes a variety of events and programs, highlighted below:
The Avon Walk for Breast Cancer series in the U.S. is the Avon Foundation's largest annual fundraising initiative. The Avon Walks are currently held in nine cities annually from April to October, with participants spending a weekend walking either 26 or 39 miles (a marathon or marathon and a half).
Each walker raises a minimum of $1800, and in 2010, more than 21,000 people participated as walkers and crew, and the series raised $56 million. To ensure immediate impact, grants are presented to local and national organizations at the closing ceremony of each walk. The grants are also announced in press materials and online. Avon partners, such as Reese Witherspoon, Fergie, Patrick Dempsey and Suze Orman, have lent their support by appearing at the Avon Walks.
Click here to see the video of Fergie at 2010 Avon Walk for Breast Cancer Santa Barbara, California
The 2005 launch of the Walk Around the World for Breast Cancer series extended Avon's breast cancer mobilization efforts on a global level as part of the celebration of the 50th anniversary of the Avon Foundation. These events bring together hundreds of thousands of people in more than 50 countries around the world to raise money and build awareness, with the funds awarded in the local country to address critical needs, from mammography equipment to cutting-edge research and patient care. In many countries, the Avon Walks bring together many generations and break cultural and social barriers that previously stood as obstacles to women and men taking a public stand against breast cancer.
Avon Sales Representatives around the world sell specially designed and affordably priced "Pink Ribbon" products, such as jewelry, hats, and other items to provide the opportunity for everyone to participate in the fight against breast cancer. The items are affordably priced from about $2.00 to around $10. All proceeds are awarded to organizations and institutions to help eradicate breast cancer, with grants made within the country in which the funds are raised. Through 2010, these sales generated $265 million. To drive breast cancer education, all fundraising products in the U.S. come with an educational Breast Health Resource Guide, with important breast cancer information and local resources for help, and this brochure is also available online.
Fundraising Through Avon Breast Cancer Crusade Programs
Avon Walk for Breast Cancer series in the U.S. raised $55 million in 2010, totaling $380 million since launching in 2003.
Avon Walk around the World for Breast Cancer fundraising totaled $10 million to-date, and approximately 1 million people have participated.
Global Sales of Avon Breast Cancer Crusade pink ribbon fundraising products totaled $26 million in 2010, $265 million to-date.
The Avon Foundation annually convenes experts from its funded organizations. These events foster innovation, encourage collaboration and share best practices in the areas of breast cancer research, prevention strategies and patient services, emphasizing its unique collaborative approach to grant making. The Breast Cancer Forums and Summits alternate each year between convening representatives from community-based programs that provide outreach, education and early detection, and those from cancer centers engaged in scientific research and treatment.
The 2010 Forum focused on issues of access to high-quality breast health care for all, and brought together more than 275 community health educators, patient navigators, nurses and physicians from all 50 states. Click here to learn more about the 2010 Avon Foundation Breast Cancer Forum.
The Avon Breast Cancer Global Congress, produced in fall 2011 with the U.S. Department of State, builds on the first collaborative breast cancer congress in 2008. Over 150 attendees from 37 countries include breast cancer advocates, NGOs, health policy leaders, physicians and scientists.
The Avon Foundation and the Dr. Susan Love Research Foundation partnered to create the Love/Avon Army of Women in 2008. The goal is to accelerate breast cancer prevention research by enlisting women - both survivors and women who have never had breast cancer - in research studies in place of traditional research using animals or in vitro methods. As of the end of 2010, the Army of Women had recruited 340,000 members, launched 35 research studies, and linked more than 43,000 Army of Women volunteers to research projects.