An Avon Sales Representative can earn in two ways. The first is by selling Avon products as a traditional Representative, and the second is by selling and recruiting others to become Representatives and sell Avon as part of her team. The latter is known as the Avon Sales Leadership program. Sales Leader Representatives prospect, appoint, train and develop a team, called a "downline" of Representatives.
The Sales Leadership program is expanding worldwide, giving Sales Representatives enhanced earnings and leadership opportunities. Unlike some multilevel sales plans, Avon Sales Leader Representatives must continue to maintain their own Avon businesses and customers in addition to supporting and mentoring the Sales Representatives in their downlines.