As a direct seller whose 'store' is the brochure and printed materials, with virtually no brick and mortar stores, Avon is a significant user of paper. The issue of deforestation is especially important to Avon given our reliance on paper. We are committed to helping end deforestation through our internal efforts and policies, including the Avon Paper Promise and Avon Palm Oil Promise and our reforestation fundraising initiative, Healthy Forests, Beautiful World.
As a significant consumer of paper products, Avon can influence both supply and demand in the market. In March 2010, we announced the Avon Paper Promise, a comprehensive policy for promoting responsible forest use and protecting forests.
We are committed to optimizing our overall use of paper in every area of our business, including distribution methodologies, basis weight reductions, reductions in brochure size, and increasing the use of electronic media as a replacement for paper-based products. We also continue to leverage technology and establish paperless processes wherever possible.
Our goal is to purchase 100 percent of our paper from certified and/or post-consumer recycled content sources by 2020 with a certification preference of Forest Stewardship Council (FSC). As of 2013, 74 percent of Avon's brochure paper met the Avon Paper Promise commitments, and approximately 25 percent of paper used in Avon's product brochures is sourced from FSC certified forests.
Read the Avon Paper Promise.
The rapid expansion in the production of palm oil is another issue impacting deforestation and is driven by an increase in global demand for palm oil for use in a variety of industries. Development of new palm oil plantations has resulted in the destruction and conversion of large areas of tropical forests and peatlands—especially in parts of Malaysia and Indonesia, the source of 85 percent of the world’s palm oil—where these indigenous forests are vital to the ecosystem.
Though more than 80 percent of palm oil is used in food, it is also one of the natural oils used in cosmetics and personal care products.
Palm oil is produced from the fruit flesh of palm trees which grow in tropical regions. It is the most efficient source of oil per hectare of cultivated land by a significant margin, followed by coconut, which produces less than half as much oil per hectare. Palm oil is the most produced vegetable oil in the world in terms of production, with approximately 46 million tons per year, and palm kernel oil, derived from the palm fruit kernel, is an additional five million tons per year.
In response to the urgent global call for sustainable palm oil production, the Roundtable on Sustainable Palm Oil (RSPO) was formed in 2004 with the objective of promoting the growth and use of sustainable palm oil products through credible global sustainability standards developed through involvement of all stakeholders.
Although Avon is not a significant user of palm oil, the company recognizes the threat palm oil production poses. In March 2011, we adopted the Avon Palm Oil Promise, which outlines our company's guidelines for purchasing sustainably sourced palm oil.
The goals are to:
Avon joined the RSPO to help continue the development, implementation and verification of credible global standards for sustainable palm oil. Through the Palm Oil Promise, we support the production of sustainable palm oil through the GreenPalm program, which means that for every estimated ton of palm oil derivative we use in the production of our products, we have paid a voluntary premium to a palm oil producer which is operating within the RSPO strict guidelines for social and environmental responsibility.
In 2013, we supported the production of 18,400 metric tons of sustainable palm oil production through the GreenPalm program.
Read the Avon Palm Oil Promise.