Avon Products Inc.
Avon Infinitize mascara

Color Cosmetics

High quality and high technology define Avon color cosmetics. Scientists from around the world work to bring both global and regional perspectives to foundations, powders, nail, eye and lip products. And when it comes to lipstick – four lipsticks are sold every second.

Avon consistently pairs beauty and scientific innovation, resulting in products that provide superior performance and help women look and feel their best.

The New Avon Makeup Collection
Avon recently launched the new Avon Makeup Collection that goes a step above where the color industry has been. That’s because it’s formulated with True Color Technology, enabling shade pigments to reveal their true brightness and vividness for ultimate wear. As with previous Avon color collections, the new makeup was designed with every skin tone in mind.

Celebrity makeup artist Lauren Andersen serves as the global spokesperson for the Avon Makeup brand, sharing beauty tips and trends in brochures and creating videos for the company’s YouTube Channels.

Also included in the portfolio are Smooth Minerals, developed with essential nutrients and minerals, including copper, magnesium, calcium, zinc and malachite; and ANEW Beauty with the same cutting-edge anti-aging technology found in the revolutionary ANEW skincare line. And there are regional brands such as Avon Color Trend in Brazil and Luxe in Russia.

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