Skin So Soft, is one of Avon’s best-loved brands offering a line of bath and body products for all skin types. Since the launch of the brand’s famous bath oil in 1961, Skin So Soft has evolved over the years to an extended line of brands that include Daily Moisture, Renew & Refresh, Soft & Glow, Fresh & Smooth and Soft & Firm that provide skin smoothing and skin caring benefits.

Skin So Soft has also expanded beyond bath and body care with the launch of products that help protect against insects. This led to the development of the Skin So Soft Bug Guard PLUS line of products that use IR 3535 in 8 DEET-free formulations that are easy to use for the whole family.

In February 2007, Avon will launch Skin So Soft Fusions Dual Softening Body Wash, the first body wash that fuses an exfoliating formula with an ultra-conditioning cleanser.

Recent Skin So Soft products include:

• Avon Skin So Soft Fusions Dual Softening Body Moisturizer, is dually formulated to help skin maintain optimal hydration from above and deep within skin’s surface. One formula softens and smoothes the surface of the skin while the other works to fortify deep within skin’s surface to create a special hydrating cushion. Available in Soft & Sensual, Soft & Nourish, and Soft & Replenish.
• Skin So Soft Bug Guard IR 3535 Expedition and Skin So Soft Bug Guard Plus Picaridin, deliver long-lasting insect repellency and are available as pump and aerosol sprays.
• Skin So Soft Bug Guard Plus IR3535 Unscented SPF 15 Sunscreen Spray, an EPA-registered DEET-free SPF 15 aerosol.
• Skin So Soft Satin Glow, a daily body moisturizer that gradually develops a natural, healthy summer glow.
• Skin So Soft Fresh & Smooth, a line of hair removal products such as shaving gel and waxing kits to effectively remove hair, leaving skin silky and smooth.

Avon Naturals is Avon’s popular line of value-priced bath and body care products. Dermatologically tested and fragrance-screened, Avon Naturals products are safe for all skin types.

Avon Naturals offers an array of gentle, moisturizing cleansers, lotions, and body sprays and shampoos that create a light bath experience and are available in a variety of refreshing scents such as lavender and chamomile, gardenia, raspberry, peach, and cucumber melon.

In 2005, Avon launched Avon Naturals Skincare, a line of products formulated with Bioseed Complex™, a unique blend of grapeseed, neem seed, and sunflower seed extracts to clean, soothe and protect skin.

Avon Naturals’ product portfolio includes:

• Naturals Tea Tree and Grapefruit Gel Face Cream, a light cream that softens and hydrates skin.
• Naturals Peach and Almond Milk Face Scrub an exfoliant that removes dry flaky skin to reveal a glowing complexion.
• Naturals Lavender and Chamomile Shower Gel, Body Lotion and Body Spray gently cleanses and calms skin.
• Naturals Black Cherry & Nutmeg Shower Gel, and Body Lotion cleanses and soothes skin.
• Naturals Shampoos and Conditioners, effective shampoos and conditioners available in poppy seed and almond, ginger and mango, pink grapefruit and rose, scents.
• Naturals Anti-Bacterial Liquid Soap, available in cucumber melon, peach, gardenia and vanilla.